FL & Sky Sports Agree New Broadcasting Deal
Posted on: Tue 05 Apr 2011
The Football League and Sky Sports have signed a new broadcasting agreement to run for three seasons from 2012/13.

The new deal, worth £195m, will see Sky Sports extend their unrivalled live coverage of the npower Football League, Carling Cup and Johnstone's Paint Trophy into 2015.

The League is also engaged in ongoing discussions with broadcasters regarding free-to-air match highlights.

Under the new agreement Sky Sports will broadcast, exclusively live, each season:

* 75 matches from across the npower Football League.

* The npower Football League Play-Offs - including all three Finals.

*15 matches from the Carling Cup, including both legs of each Carling Cup semi-final and the Carling Cup Final from Wembley Stadium.

* The Johnstone's Paint Trophy Final and at least two matches from the preceding rounds.

Sky Sports will also broadcast highlights and clips of the npower Football League, Carling Cup & Johnstone's Paint Trophy. The agreement encompasses television, broadband internet, video-on-demand and mobile services.

In announcing the new agreement Football League Chairman Greg Clarke said: "Sky Sports is a highly valued partner of The Football League and we are delighted to extend our relationship for a further three seasons.They are a class act and our clubs will welcome their continued support.

"This has been a challenging climate in which to negotiate television rights, given the state of the economy and the lack of competitive tension in the sports broadcasting market.

"I am confident that our clubs will take heart from seeing such a significant ongoing investment in their competitions, despite a reduced level of broadcasting income, as it provides financial certainty in uncertain times."

Barney Francis, Managing Director of Sky Sports said: "Sky Sports has had a long and successful partnership with The Football League.


"We have seen the growth of attendances, the huge success of the Play-Offs and some wonderful Carling Cup Finals.


"This new deal will extend the relationship to 2015 and will take us beyond our 1000th live Football League game.


"Sky Sports will bring viewers more live matches - over 100 a year from across all divisions and each of The League's competitions - and be the home of live npower League, Carling Cup and Johnstone's Paint Trophy football."





I really ought to cancel my Sky sub's.

Pay a fe**in' fortune, and I can't remember when I last watched a live game, at any level/competition, which didn't have Derby in it!!!

I don't have Sky and whilst I still have all my marbles, I never will.

PragueAndy wrote:I don't have Sky and whilst I still have all my marbles, I never will.

I believe that my marbles are present and correct and I do have the basic Sky package for two main reasons - cricket and the rare appearances of the Rams (and some of our championship rivals).

I also occasionally watch yachting, golf and tennis.

RRC wrote:

PragueAndy wrote:I don't have Sky and whilst I still have all my marbles, I never will.

I believe that my marbles are present and correct

Ah but this is the thing, though, isn't it? Everybody thinks that.

I would never claim that Sky are the last bastions of CSR but they are a bit of an easy target.
I can't imagine that the Football league is very profitable for them especially below the Championship. But they do actually bid and pay out large amounts for the rights when it would be much easier for them just to have the Prem. It also actually gives people the chance to watch their teams and have people talk about the football league which is becoming increasingly rare.
The BBC on the other hand claim not to have the money to pay for any more matches or even for the highlights packages. I'm sure they'll find some when it comes to bidding for the Liverpool show Match of the Day & MOTD2 though. So Alan and Alan can come out with more obvious boring 'analysis'.